Barracks Road
Holiday Parade

Friday, November 25 at 9:30 a.m.



It’s a tradition that has been going on for over 40 years—the Barracks Road Holiday Parade. Stop by our shopping center on November 25 at 9:30 a.m. for a festive morning of holiday spirit, live animals, costume characters, music, dancing, floats, and of course, Santa. And when you’re here, be sure to check out merchant specials and the best shopping around. Turn our traditions into yours—visit Barracks Road Shopping Center this holiday season.

Download PDF List of Participants Here

Participating Merchants:

  • Barnes & Noble: Look for us in the parade with the Cat in the Hat!
  • Barracks Road Shell: Look for us in the parade celebrating our 20th Anniversary!
  • bevello: Additional 50% off all markdowns for savings of up to 80%. All purchases from November 25 ~ 27 are tax free!
  • Blue Ridge Mountain Sports: Look for us in the parade!
  • Chico’s: Savings on the entire store, up to 70%! Plus take an additional 50% off already reduced merchandise for Green Friday
  • Fink’s Jewelers: 0% financing today through December 24th!
  • Five Guys: Free Peanuts and drink refills!
  • Francesca’s Collections: Jewelry Extravaganza! Buy one jewelry item and receive 20% off; Buy two and both are 30% off; Buy three or more and all are 40% off. Regular priced jewelry only. Watches excluded. Prior purchases excluded. Offer valid Friday, November 25th – Sunday, November 27th. any associate for details.
  • Lindt Chocolate: Black Friday promotions: Buy 100 smooth melting Lindor Truffles of your choice for $30 and receive a holiday gift bag FREE! Buy 2 for $25 – Lindor Truffle 45ct bags (including snowman & peppermint); Buy 3 for $12 – mix & match any 3 chocolate figurines OR 5-pack mini’s; Buy 4 for $12 – mix & match any 4 holiday crackers; Buy 4 for $20 – mix & match any 4 ornament tins OR 4 holiday felt ornaments with every $35 you spend, you can purchase the Lindt plush bear for $10 OR purchase the Lindt holiday tradition boxed chocolate for $5!
  • Oil & Vinegar: Look for us in the parade!
  • Old Navy: Look for us in the parade! Then check out Gobblepalooza 3-D, fun for the whole family through November 26th.
  • Penelope: Limited Edition Black Friday PANDORA Bead: The Midnight Heart Charm will be available at Penelope on Friday, November 25 While supplies last. PLUS 30% off Large Selection of Clothing
  • Plow & Hearth: Hot cocoa, hot cider, snacks and samples
  • Rack Room Shoes: Be one of the first 50 customers to make a purchase on Friday, November 25th, 2011 and you could win BIG Prizes including free shoes for a year or a 2 minute shopping spree or a gift card!
  • Richey & Co.: Shop our Black Friday Clearance Sale after the parade!
  • Slice Pizza: Stop by for breakfast from 7am-Noon on Friday, November 25th and enjoy a slice of gourmet breakfast pizza and a cup of coffee for $5 (tax included). Also try a $5 flavored mimosa!
  • Smoothie King: Look for us in the parade!
  • The Virginia Shop: Warm apple cider and cookies for ALL, including Santa!

Parade Participants

  • Parade Escort: Charlottesville Police Department
  • Grand Marshal: McDonald’s Ronald McDonald:
    It’s Ronald’s 10th Consecutive Year in the Barracks Road Holiday Parade!
  • Monticello High School Marching Band
  • Piedmont Region Antique Auto Club of America
  • Barnes & Noble
  • Barracks Road Shell
  • Carson Raymond Foundation with Cosmo the Sheepdog
  • 1901 Circa Replica “Horseless Carriage”
  • Charlottesville Fire Department
  • Hot 101.9
  • First Night Virginia
  • Central Virginia American Red Cross
  • Girl Scouts of Virginia Skyline Council
  • Ballet School sponsored by Crutchfield
  • Charlottesville Host Lions
  • Boy Scouts of America
  • Shenandoah Clogger's, Inc.
  • Smoothie King
  • 1260 WCHV
  • Old Navy
  • Miss Peninsula Outstanding Pre-Teen - Emma Grace Ann Stokes
  • Tiny Miss Scottsville - Kayleih Powell
  • Junior Miss Scottsville - Shannon "Ali" Haislip
  • Baby Miss Virginia - Kayleigh Herring
  • Baby Miss Charlottesville Dogwood - Krislyn Ward
  • Little Miss Charlottesville Dogwood - Loren Black
  • Pre-Teen Miss Charlottesville Dogwood - Shoshana Hoffman
  • Teen Miss Charlottesville Dogwood - Antonia Wilson
  • Miss Albemarle – Ciera Patterson
  • Junior Miss Albemarle – Kami Jacobson
  • Pre-Teen Miss Albemarle – Colleen Higgins
  • Petite Miss Albemarle – Caleyana Meredith
  • Little Miss Albemarle – Grace Pitts
  • Baby Miss Albemarle – Caryn Mullins
  • Honorary Albemarle Princess - Emma O'Rourk
  • Charlottesville Ballet
  • Barracks Road and Oil & Vinegar
  • ACCA Shrine Hillbilly Unit
  • Charlottesville Figure Skating Club
  • Spot the Horse
  • Tom 107.5
  • Pepsi-Cola of Central Virginia
  • Lite Rock Z95.1
  • Blue Ridge Mountain Sports
  • Albemarle Pipes & Drums
  • Generations 102.3
  • Charlottesville-Albemarle SPCA
  • Hit Kicker 99.7
  • Dixie Pony Rides
  • Fluvanna County High Steppers Twirling Team
  • Santa and Mrs. Claus with Classic Carriage